I spend most of my time working somewhere between writing, creative direction, events, and collaboration, with a particular interest in how ideas take on artistic, tangible, and embodied form. My background is in hospitality and organizational leadership, often in spaces where communication, environment, and relationships are inseparable.
I’m interested in the work of making things clear—how ideas are expressed, how stories are told, and how they take shape in real spaces, practices, and shared experiences. Much of my work has taken form through building websites, shaping messaging, organizing events, and developing the systems that support those things.
I tend to enjoy working with people from different worlds. Most of what I’ve learned has come through shared work rather than individual projects.
Website design, structure, and copy for a coffee training and consulting business. Built to communicate services clearly while maintaining a tone that is both professional and approachable.
Ostertag.Coffee
Creative direction, brand development, and communication work within a broader operational role. Included website structure, marketing, social media, and photography, with a focus on product storytelling, clarity of offering, and alignment between brand identity and customer experience.
Native Sons
Creative direction and brand development for a chef-focused sourdough bakery. Work included shaping visual identity, brand voice, and overall presentation, with an emphasis on clarity, tone, and a cohesive, hospitality-driven experience.
Baking at Dawn
Led creative direction, web development, and copywriting for a hospitality company managing a growing portfolio of properties. The work centered on how brand, communication, and operational systems come together to create a clear and embodied guest experience, with attention to both visual expression and underlying structure.
